Toho has partnered with HUF Worldwide and Urban Outfitters for a brand-new line of merchandise featuring Godzilla, the world-famous King of Monsters.

Toho International has partnered with the LA-based apparel brands HUF and Urban Outfitters to introduce a new line of merchandise featuring the famous kaiju Godzilla, King of the Monsters.

Toho International, the U.S.-based subsidiary for Toho Co. Ltd., revealed that it partnered with HUF Worldwide and Urban Outfitters to launch a new merch line on Aug. 25. The merch drop includes long and short-sleeve shirts, a pullover hoodie, and a skateboard deck featuring a print of a poster for the first Godzilla film. The line features artwork by contemporary graphic artist Kosuke Kawamura, who is famous for their collage work and provides designs for major apparel companies such as UNIQLO. The line is available exclusively at Urban Outfitters and HUF e-commerce and retail stores, with prices ranging from $34 to $85.

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The primary theme for the merch line is "Godzilla in Hollywood," with Kawamura's designs invoking the retro-film aesthetic featured in some of Godzilla's earliest theatrical appearances. Kawamura expressed their gratitude for being involved in the project.

"It was an honor to work with both Toho International and HUF Worldwide on this collection," Kawamura said. "The unique collage design seen on each item was inspired by Godzilla being a global pop-culture icon, and I hope fans enjoy this new perspective brought to this well-known classic character."

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Lora Cohn, the managing director of international licensing for Toho International, expressed their excitement to team up with UO and HUF for the new product line.

"The Godzilla brand continues to thrive and resonate within the cultural landscape, especially within the skateboard community," said Cohn. We're so excited to partner with HUF, Urban Outfitters, and the incredible artist Kosuke Kawamura to bring the monster-sized influence of Godzilla to this stylish collection."

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Godzilla's popularity has endured among Western audiences, with the success of films such as Adam Wingard's Godzilla vs. Kong (2021) is a testament to the fact that Godzilla remains a vital part of the MonsterVerse. Legendary Pictures and Warner Bros. recently announced that filming for the Godzilla vs. Kong sequel has officially begun. According to the filmmakers, the film will explore the origin stories of the titular titans while delving more into the history of Skull Island. The film is projected for release sometime in 2024.

In Japan, the last Godzilla movie to be released was 2016's Shin Godzilla, written and directed by Hideaki Anno of Evangelion fame and co-directed by Shinji Higuchi. Shin Godzilla, Godzilla vs. Kong, and other installments featuring the King of the Monsters are available via Prime Video.

Renee Senzatimore is one of CBR's News Writers. A lifelong fan of anime, especially the works of Studio Ghibli, her hobbies include reading and drawing. Her dream vacation would be a trip to the Ghibli Museum and the Ghibli Park in Japan, and her ultimate goal in life is to one day publish a novel.

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