"The day after the photo, it was the rush": the "instagrammability" of tourist places, a boon and a curseBill Gates invests in energy-efficient air conditioningCan we get compensation after a burglary with shutters left open?“The question of wage sobriety should be extended to all companies”“I knew I was risking my life”: when abortion killed women in FranceCurtains of rain and winds at 100 km/h: Paris with its feet in the water during the stormCan individuals save the climate through sobriety?Why does France cling to uninhabited islands?The editorial of Le Monde: responding to a summer of climatic disastersThe pluriversal, for a “world made up of a multitude of worlds”The world according to Putin: the cross and the bannerA collective of elected officials and EELV activists: "We want to decrease in order to live, and to live better"The death of Wolfgang Petersen, a German director who became a safe bet in HollywoodThe death of sociologist Jean Baechler"Stillwater", on Canal +: Camille Cottin and Matt Damon in duet for an American thriller in MarseilleNearly 500 new novels by mid-October: our panorama of the literary seasonMeet Sixto Rodriguez, “Sugar Man” with a bittersweet lifeVictoria Beckham's MetamorphosesLoving each other as we leave each other: "He put glitter in my life, it was my only positive perspective"Culinary postcard from Mount Athos: Dina Nikolaou's barley pasta with prawns"One personality, one object" (14/40).The hoodie worn by the founder of Facebook for a long time on all occasions, even the most official, symbolizes the irruption of the new billionaires of Silicon Valley in the temples of the economy.And for the most famous of geeks, “a way to simplify [his] life”.Published on July 27, 2022 at 12:00 Reading Time 2 min.Article reserved for subscribersOne of the worst scandals that Wall Street has ever known occurred on May 7, 2012. More serious than a case of bankruptcy or insider trading, the irruption in the temple of finance of Mark Zuckerberg's hoodie .Think!A youngster who arrives in a t-shirt, sneakers and hoodie to promote the IPO of Facebook for a record value of 100 billion dollars.Financial analyst Michael Pachter is riding on his high horse.He denounces "the lack of maturity" of this freluquet who should rather "show investors the respect they deserve, because he asks them for their money".What these gentlemen in three-piece suits and silk ties did not understand – who ten years later were also indignant at seeing Ukrainian President Volodymyr Zelensky speaking in khaki T-shirts in front of Congress – is that wearing this hoodie, derived from "hood" ("hood"), is not a simple posture.It announces a reality with which they will have to deal.By adopting this dress code, the antithesis of the traditional locker room of bosses and financiers, the one who is already a billionaire marks the emergence of the new economy and the economic upheavals induced by the galloping digitization of society.It is a nod to the generation of social networks whose influence will become predominant.Mark Zuckerberg knows Silicon Valley's newest stars need to be immediately identifiable, so he keeps it simple and effective.No black turtleneck sweater like Steve Jobs but a hoodie.Introduced in the 1930s to protect construction workers on the East Coast, the hoodie was later adopted by athletic students before becoming the uniform of the West Coast's counterculture, that of rappers. , surfers, skateboarders but also geeks.You can be dressed like a high school student and manage a company that brews billions.“I want to simplify my life so that I have fewer decisions to make outside of my service to the community,” Mark Zuckerberg explains in all immodestity when asked about his non-choice of clothes.Fashion speaks of “normcore” style, an aesthetic of normality that marks belonging to a young social group, versed in innovation, preferably disruptive.The aura of “tech culture” that surrounds the hoodie also has its limits.It does not exonerate the boss of Facebook from the growing grievances addressed to social networks, their opaque functioning, their intrusions by data interposed in private life or their responsibility in the face of extremist excesses and conspiracies of all kinds.This may be why Mark Zuckerberg, regularly summoned before commissions of inquiry or institutions that try to regulate social networks, now adopts the suit and tie more often than the hoodie during his public appearances.You have 2.45% of this article left to read.The following is for subscribers only.Playing the current World on another device.You can read Le Monde on one device at a timeThis message will be displayed on the other device.Because another person (or you) is reading Le Monde with this account on another device.You can only read Le Monde on one device at a time (computer, phone or tablet).How do I stop seeing this message?By clicking on "Continue reading here" and making sure that you are the only person to consult Le Monde with this account.What will happen if you continue reading here?This message will be displayed on the other device.The latter will remain connected with this account.Are there any other limits?No.You can log in with your account on as many devices as you want, but using them at different times.You don't know who the other person is?We advise you to change your password.Unlimited access to all World content.Support investigative journalism and independent writing.Consult the digital newspaper and its supplements, every day before 1 p.m.To support the work of an entire editorial staff, we invite you to subscribe.You have chosen to refuse the deposit of cookies when browsing our site, in particular personalized advertising cookies.The content of this site is the result of the work of 500 journalists who bring you quality, reliable, comprehensive information and innovative online services every day.This work relies on the additional revenue from advertising and subscriptions.